Full Name
Rob Passmore
Job Title
CEO & Co-Founder
Company
Additive Catchments/ Additive Earth
Biography
Rob Passmore, FRSA, is the CEO & Co-founder of Additive Catchments and Additive.earth, leading the Catchment Monitoring as a Service (CMaaS®) Consortium to transform continuous water quality monitoring (CWQM) through a scalable, consortium-driven model. With a background in digital transformation and environmental innovation, he drives net-zero, ESG-focused solutions that improve river health, regulatory compliance, and financial resilience.
Speaking At
